Stop Creating Webinars That Bore Your Audience To Tears
Cherie Anderson
Dream Lab Chief Experience Officer
About Cherie
As Dream Lab’s Chief Experience Officer, Cherie has 15 years of experience creating vibrant communities—including customer service, sales, and corporate organizations, as well as artists, entrepreneurs, authors, and social justice activists—by leading training classes, facilitating large and small groups, designing curricula, coaching learners, and producing events.
In a former but no less important life, she was a theatre director, playwright, and producer. (She would even posit that’s what sets her apart in the experience-making biz.)
If resumés are your jam, she’s delighted to report that she’s worked at Dream Lab Theatre (co-artistic director), American Express, Ameriprise Financial, Cray, Inc., and Hewlett Packard Enterprise, as well as with numerous start-ups. She’s also collaborated with several authors and speakers.
Formal education matters, too, so she invested in a Bachelor of Arts in Theatre from the University of Minnesota, and a Masters in Organization Development from Bowling Green State University.
Nov 25, 12 PM EST
You've poured your heart into your content. You've perfected your slides. But halfway through your webinar, you can feel it—that sinking sensation when you realize people are multitasking, scrolling their phones, or worse... silently dropping off.
What if your next online event could be different? What if instead of yawning participants, you created raving fans who couldn't wait to work with you?
Join Cherie Anderson – Dream Lab's Chief Experience Officer, master trainer, facilitator, instructional designer, and the kind of human who makes transformation look effortless – for a game-changing 60-minute session that will revolutionize how you show up online.
Cherie will reveal the exact framework she uses to transform ordinary webinars into extraordinary experiences that move people from passive observers into active participants in their own lives. You'll discover how to create those electric moments of connection that have attendees leaning in, engaging deeply, and thinking "YES! This is exactly what I needed."
In this power-packed hour you'll learn:
- The psychology behind engagement (and why most webinars fail to create it)
- The secret ingredients that turn "just another webinar" into an unforgettable experience
- How to build genuine connection even through a screen
- The exact techniques that get your audience excited, inspired, and ready to take action with YOU
Walk away with a clear roadmap to create online events that don't just inform – they transform. Events that position you as the guide your audience has been searching for.
Because your message deserves more than distracted attention. It deserves an audience that's fully present, deeply engaged, and ready to say yes to their next chapter with you as their guide.
🗓️ Mark Your Calendar!
Nov 25, 12 PM EST
Nov 20, 12 PM EST
Why Your B2B Marketing
Keeps Failing
And The One Thing Nobody's Telling You
You've been lied to.
The playbook you’re following was built for impulse purchases and consumer brands — not for complex B2B sales cycles where trust is currency and decisions involve committees.
Let’s be honest — most entrepreneurs and small business owners invest in marketing with high hopes… and end up wondering if it’s actually doing anything.
You post, you boost, you network, you run ads — yet the results feel inconsistent, expensive, and hard to tie to real growth.
The truth? It’s not that marketing doesn’t work. It’s that most people are using the wrong kind of marketing for their business.
Small businesses often borrow tactics from big brands. But what truly drives growth in B2B and service-based businesses isn’t volume — it’s trust, reputation, and relationships.
In this talk, we’ll challenge how you think about marketing. You’ll learn how to stop copying B2C formulas that don’t fit your world, and instead build a marketing engine that attracts the right clients, shortens your sales cycle, and actually supports your goals.
No jargon. No buzzwords. Just a real conversation about what works — and what doesn’t — when you’re the one wearing all the hats.
If you’ve ever said, “I know I need marketing, but I’m not sure what’s paying off,” this session will finally make it click.
Expect a few uncomfortable truths — and a clearer path to making marketing finally work for you. Ready to stop pretending marketing works and start making it actually work?
🗓️ Mark Your Calendar!
Nov 20, 12 PM EST
Who Should Attend
This is ideal for individuals looking to improve performance of their B2B marketing strategies
- SMEs: A system to stop shouting in the void. Connect your offer to customer value and conversion
- SMBs: Build solid pipelines and reduce sales cycle
